Linkedin single image ad specs | Complete Guide 2024

Welcome To LeSite24 Today we talk about linkedin single image ad specs | Complete Guide 2024.

This is because LinkedIn attracts professionals who have a seat at the decision-making table. Research shows that LinkedIn members have twice the buying power of the average Facebook user, and this power can be used to influence other members and which solution providers to invest in.

Apart from member influence, LinkedIn’s algorithm is designed to spread content quickly and widely. This makes it possible for the content you promote to enter the feeds of people who are connected to you once, twice, three times, and even four times.

linkedin single image ad specs 2024 LinkedIn advertising provides a unique channel for brands to connect with business professionals. Therefore, the most effective LinkedIn ads are those that build and promote a brand’s image.Choose your LinkedIn ad type

Sponsored content
Sponsored InMail
Dynamic ads
Display ads
Text ads

The Different LinkedIn Ad Formats

LinkedIn offers several different Ad Formats:

Single Image Ad
Carousel Ad
Video Ad
Text Ad
Spotlight Ad
Follower Ad
Message Ad
Conversation Ad
Single Job Ad
Jobs Ad

With any format, it’s best to have at least 2-3 variations that LinkedIn can test. Different formats are better suited for different goals.

Dynamic ads – linkedin single image ad specs

Dynamic ads use the profile data of a LinkedIn user to personalize an ad. These ads will appear to the right of a LinkedIn member’s regular feed. The dynamic ad will include your audience’s profile photo and name, making it unique to each individual.

Dynamic Ads, personalized for users based on their LinkedIn profile. These include Job Ads, Spotlight Ads, and Follower Ads. LinkedIn Dynamic Ads are effective as they contain a person’s LinkedIn profile photo next to your company logo. Most specs are similar for Dynamic Ads, so we’ll go over Spotlight Ads.

Lead Gen Form Ads

Display ads – linkedin single image ad specs

The headline of a LinkedIn Single Image Ad is an important component of the ad, as it’s the first thing that users will see when the ad appears in their feed. The headline should be brief and to the point, and should quickly grab the user’s attention and communicate the key benefit or value proposition of the product or service being advertised.

Dynamic ads use LinkedIn member information to personalize the ads to each individual. They appear in the right side of a user’s feed and are available in two versions — follow company ads(to increase the number of followers on your company page) or spotlight ads (for custom CTAs and the possibility of linking to the advertiser’s landing page).

Text ads – linkedin single image ad specs

LinkedIn also offers special ad options that are a bit different from regular sponsored content. These include text, spotlight and follower ads. Let’s take a look at each one below.